Our clients


“For years, I have wished for a testing method that could take into account differences between people and combine personality with sales results. MINDA fills this need easily and provides priceless information on which direction sales management or recruitment should be taken to.”

Mika Aittamäki

Rainmaker Group


“A salesperson’s personality already shows in the initial phase of the sales process. Personality affects how the salesperson maps their customers and prepares for a meeting and thus the saleswork itself. Often very little attention is paid to the salesperson’s personality.

With MINDA`s help, we got to see quickly in a new team the salespeople’s personal characteristics combined with the sales figures. With the help of individual training, we were able to focus on those points that the salespeople themselves wanted to change in their actions.
With the data generated by MINDA, we were able to reach the salesperson´s mental seller-self and, more quickly, even better sales results!”

Tiina Appelgren

Sales Manager – LähiTapiola Vellamo

We have been MINDA´s clients ever since their first steps and it has been an interesting journey. Salespeople are, as we know, their own personalitites, but how could salespeople and sales be developed through understanding personalities? This dimension in MINDA intrigued us a great deal. With MINDA´s help, we have gained completely new kind of information and understanding of salespeople which has also provided us with a new approach to individual coaching and team management. There has been progress and sales results have also improved. With MINDA´s help we have got an entirely new kind of approach and we are extremely pleased with our cooperation so far.

Johanna Abgottspon

Head of Sales & Customer Operations – mySafety Oy

Johanna Abgottspon
Minda referenssit Kim Ellonen

Human-centred data-driven management and development is here to stay. It is extemely important to identify and understand salespeople´s personality differences and their impact as a part of sales management. MINDA is the first tool that has been able to produce such an understanding. The data MINDA has produced and their top experts have provided us with new kind of knowledge and know-how for a better and more individual management. With their help, we are able to produce more individual coaching for our salespeople. We started with a pilot with one of our sales teams and we aim to expand cooperation in future.

Kim Ellonen

Sales Director – Bookers Group Oy

With MINDA´s help, we have learned our salespeople´s inherent way to act. The inherent way to act is all the more obvious when it comes to stressful situations. When we understand ourselves and our personality traits better, we can start developing the kind of communications skills and practices necessary in sales that each individual needs. For SME management, it is particularly important to understand the differences between their employees´ personalities, and to take this into account in daily actions and support of persons.

Minna Torkki

Sales Director – Somic Oy

Minna Torkki Somic Oy
Antti Seppälä

“Minda offers interesting views on defining an ideal profile for a data-oriented company. Combining the company´s own data sources to Minda´s methodology and tool broadens viewpoints. There are many subjective sectors behind success and job satisfaction that we try to support the best that we can. The fact that these sectors are being examined through the combination of data and Minda, helps support individuals and thereby teams, in leading and managing them. Our aim in the future is to diversify and refine, with the help of our data, the entities of development and support of the individual, and also to discover certain correspondencies in order to identify such salespeople profiles that are likely to find their sweet spots in our company.”

Antti Seppälä

Co-founder – Dista Oy