What our customers say

Minda's salesperson personality tool brought significant added value to DNA Kauppa's sales training and helped bring new perspectives to the development of over 130 sales professionals. The analysis enabled an individualised approach and helped us understand how different personality traits affect sales results and team dynamics. Our collaboration with Minda was extremely smooth, proactive and professional – I warmly recommend it.

Lari Lahdesmäki

DNA

Our need was to better understand how different sales approaches and individual strengths show up in day-to-day work. Minda's analysis brought clarity and data-driven insights into individual performance and team management across different profiles. We gained concrete insights that helped us refine roles, develop coaching and strengthen internal collaboration. Minda's real strength lies in connecting behavioural understanding with sales reality in a way that produces genuinely useful insights. The collaboration was open, expert and impactful.

Mikko Uotinen

Ropo

We developed recruitment success specifically for operator sales needs by building an ideal profile with Minda that helps identify candidate fit more accurately than before. The solution accelerated the recruitment process, brought confidence to hiring decisions and significantly improved placement accuracy. Results have been excellent and collaboration with Minda has been smooth, professional and genuinely supportive of our business goals. I warmly recommend Minda to any organisation looking to improve recruitment quality and make better hiring decisions based on data.

Jani Räkköläinen

Barona

We leveraged Minda's expertise when recruiting a sales manager. They brought fresh perspectives and valuable support, particularly for personality assessments and interview preparation. The entire process ran smoothly with a flexible, solution-focused approach tailored to our specific needs. I strongly recommend Minda to anyone seeking recruitment support.

Sanna Möller-Aaltonen

Suomen Yrittäjäopisto

At Kamux, we're constantly hiring new salespeople across Finland, so we're committed to continuously improving our recruitment process and using tools that bring more quality, consistency and objectivity to our decision-making. We've integrated Minda's sales assessment into our recruitment workflow, especially during the initial screening phase, where it helps us identify candidates' strengths and suitability for sales roles. Working with Minda has given us greater confidence in our hiring decisions and helped us make higher-quality selections. The partnership has been smooth and professional, and we particularly value their quick responsiveness and clear processes.

Patrik Sjöman — Head of Talent Acquisition & Employer Branding

Kamux

We started by wanting to understand our sales team's working methods, motivations and thinking patterns before launching actual development initiatives. Minda's analysis produced valuable insights – understanding how people think and what drives their behaviour is critical before any development work. Minda's analysis created a strong foundation for sales development and helped us focus coaching correctly. The results were eye-opening and created a clear direction for the team's growth.

Pasi Gerpe

Suomen Rakennuskone

Our sales team has different personalities and ways of working, so I wanted a deeper understanding of how different salespeople are motivated and achieve results. We conducted Minda analyses with our salespeople and processed the results together. A particularly valuable insight was seeing how personality traits affect different stages of the sales process. The biggest benefit was that I truly got to know my salespeople better – the analyses led to genuine, useful conversations about strengths and development areas, and the salespeople gained a better understanding of themselves too. Minda's greatest strength is its ease of use and practical approach.

Aki Hyyppä — Myyntijohtaja

ISS Direct

Intergalactic Solutions wanted to find the right salespeople with growth potential and the ability to work in diverse customer environments. Minda gave us new perspectives in recruitment. Minda's analyses provided clarity and data-driven insights into candidates' strengths and motivations. A significant benefit also came after recruitment – managers were better able to understand how to onboard and develop new salespeople individually. The collaboration has been practical and customer-centric. Minda's real strength is that it combines recruitment, management and sales development into one cohesive whole.

Justus Lagerblom — Toimitusjohtaja

Intergalactic Solutions Oy

At first I thought Minda would be primarily a good recruitment tool for us. The greatest benefit turned out to be in understanding and leading our own team. When we went through the profiles together, I understood much better what motivates different agents, where their real strengths lie and why the same approaches don't work the same way for everyone. This brought an entirely new level of clarity and concreteness to leadership. Conversations became significantly more constructive, and many agents felt better understood as individuals. At the same time, the team learned to better understand each other's ways of working and behaviour in different situations. Minda became above all a leadership and coaching tool for us, not just a recruitment solution. In recruitment, the greatest benefit has been that we now know how to ask much more precise and relevant questions in interviews.

Mari Juka

Kiinteistömaailma Marskinpuisto

At Transmeri, we wanted to deepen our understanding of our sales team's performance and identify what factors set top performers apart from others. The goal was to develop sales performance systematically and based on facts. Minda was chosen as a partner particularly because of their practical approach, which combines performance analysis with an understanding of human factors. The collaboration started with a Human Factors in Sales analysis, combining salespeople's test results with sales performance analysis. This enabled us to identify key correlations, build an ideal profile and highlight the most important development themes at both team and individual level. Particularly valuable were the individual-level insights. Salespeople gained a better understanding of their own strengths, areas for development and how these show up in day-to-day sales work. At the same time, the manager gained new visibility into team dynamics and better tools to lead and develop salespeople individually. Collaboration with Minda has been clear, inclusive and practical. They have succeeded in making the analysis easy to understand and genuinely illuminating for the whole team.

Tomi Puusaari

Oy Transmeri Ab